Help shoppers pick-up where they left off, personalize content based on preferences, and remind customers of products on their wishlist by enriching Klaviyo with Status properties. Properties can be customized within Status, allowing for easy zero-party data collection. Example properties include birth date, favorite color, style, fit, or skin type. The possibilities for customization and segmentation are endless.

Knowing when to connect with customers can be challenging. And when inboxes are already flooded with emails, correctly timing your delivery is just as important as the content you share. Status triggers ensure that signed-in shoppers receive your content when it’s most impactful – when a customer account is created, when a shopper signs-in, when their email is captured on-site, and when an item is added to their wishlist.