Your sign-in rate likely falls into one of two categories - below 15% or above 30%. If you are signing-in less than 15% of your customers, your sign-in process is creating log-in friction or you are underutilizing opportunities to drive more sign-ins.
If your sign-in rate is above 30%, your customers are likely signing-in to access support, rewards, or returns. Your account experience is not driving revenue for your brand.
Shopify Plus brands with low sign-in rates can use Status to convert more visitors into signed-in shoppers by offering passwordless and one-click login. Additionally, for brands that are investing in loyalty and post-purchase tools like Yotpo and Loop Returns, Status offers integrations that convert every point redemption and return into signed-in shoppers. Shopify Plus brands like UpWest have seen a 3x increase in sign-in rates since removing login friction and integrating their existing tech with Status.
For brands that have started to invest in their signed-in shopping experience and are interested in converting the customer account into a source of revenue, Status shopping tools can drive signed-in shoppers towards conversion. On average, Shopify Plus brands using Status see a 10% CTR from the customer account to PDPs. Additionally, these brands are automatically saving millions of dollars in high-intent items monthly.
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