2:16 – Introduction to Status, accounts, & identity
3:26 – Why personalization has failed to deliver
5:11 – How to solve personalization when customer data is getting harder to acquire
8:15 – Looking back on Facebook & what led users to share their personal data
9:46 – How would ecommerce change if 100% of sessions were signed-in?
12:55 – The problems Status solves for retention marketers
15:52 – Combining customer accounts & anonymous session tracking
19:52 – Comparing US student loan payments ($100B/yr) vs. Shopify GMV ($200B/yr)
23:22 – Products that get cut in a recession vs. products that reflect a customer’s identity
27:45 – Subscriptions, consumables, and customer accounts
34:29 – The short- & long-term future of “signed-in shopping”
36:50 – Who owns the customer: social platforms, commerce platforms, apps, or brands?
40:30 – Why brands need to remove “powered by…” & stop apps from taking customers
42:03 – Profitability & the work that begins after first-purchase
46:02 – Distractions vs. the most important thing = get first-time customers signed-in
48:26 – Extended sign-in windows
51:52 – An example signed-in shopping experience with points & rewards
55:43 – What’s next for Status?
