Case Study

How LSKD increased upsell revenue on Rise gift cards by 197%

Jack Hutchinson
April 4, 2023

Overview

LSKD is an Australian-owned and operated brand that prides itself in producing high-quality functional sportswear with a street aesthetic.

Status Plan: Pro

Status Features: Passwordless login, One-Click login, Continue Browsing, Saved Items

Integrations: Rise.ai, Loop, Yotpo

Status Impact: 197% increase in upsell revenue when Rise.ai gift cards

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LSKD’s Store Credit Upsell Story

LSKD launched Status in 2021. They use passwordless login, one-click, and shopping tools to sign-in more shoppers and drive shopping activity within the customer account. By removing sign-in friction, improving the signed-in shopping experience, and leveraging Status integrations, LSKD has seen a 197% increase in upsell on Rise.ai gift cards.

LSKD’s Strategy for Increasing Upsell

Three tactics boost LSKD’s upsell when gift cards are used:

1. Reducing sign-in friction by offering One-Click Login and eliminating passwords. This enables more shoppers to engage with credit from within the customer account.
2. Creating store credit upsell opportunities within the customer account with shopping tools - Continue Browsing and Saved Items. These features personalize the signed-in shopping experience and prime customers to use credit on saved products.
3. Integrating Rise.ai credit wallet with the signed-in shopping experience. This puts credit in front of signed-in shoppers and creates opportunities for upsell.

Eliminating Sign-In Friction to Increase Credit Engagement

Status One-Click Login enables Shopify Plus brands to get more first-time customers signed into their customer account.

Customers are automatically signed-in when they click to view or track their order from the order confirmation email.

With One-Click Login activated, LSKD drives more customers into accounts through the order confirmation email. This also results in more customers engaging with credit within the account.

Status brands generally drive 30% more sign-ins with One-Click Login activated.

Activating Status Continue Browsing to Create Upsell Opportunities

Without Status, customers visit 3 times on average before making a purchase and restart the buying journey each time. Status Continue Browsing saves recently viewed items to the customer account. This allows signed-in shoppers to pickup where they left off.

Items featured in Continue Browsing are unique to each customer - this personalizes the shopping experience and primes signed-in shoppers to convert.

By enabling Continue Browsing, LSKD helps customer’s find products they recently viewed and are likely to use credit on.

Using Status Saved Items to Create Upsell Opportunities

Shoppers frequently use the cart as a wishlist. They add multiple items to the cart, abandon cart, and purchase a few of these items during future sessions.

We built Saved Items with this behavior in mind. By automatically saving items that are added or removed from cart to the customer account, shoppers can easily re-engage with high-intent products.

By placing Status Saved Items next to available credit, LSKD creates opportunities for credit usage and upsell.

Integrating Rise.ai Credit Wallet to Improve Credit Engagement

The Status Rise.ai integration allows Shopify Plus brands to display credit within the customer account. For signed-in shoppers, this puts credit at their fingertips. Coupled with shopping tools like Continue Browsing and Saved Items, brands using Status supercharge credit engagement and drive upsell from the customer account.

After integrating Status and Rise.ai, LSKD saw a 197% increase in upsell on Rise.ai gift cards.

TLDR

LSKD launched Status to improve their signed-in shopping experience. In addition to creating an on-brand customer account, they also signed-in more shoppers, drove shopping activity within the customer account, and increased upsell on Rise.ai gift cards by 197%.

How You Can Increase Upsell on Rise.ai Gift Cards

Shopify Plus brands using Status not only sign-in more shoppers, but also get more from their existing technology. Brands that integrate Status and Rise.ai credit wallet, generate higher upsell when credit is used. If you’d like to get more from your customer account experience and supercharge your credit wallet performance, reach out to us today.

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